Unconventional Marketing Weapon

The internet is not a place of warriors and cannibals; it is a place for market men and women, a space for workers, millions and millions of workers and students. More and more unconventional marketing weapons used on the net are not a secret for people who want to improve Web profit tactics. For example, binaural beats may influence the functions of the brain in addition to those related to hearing. This phenomenon is called frequency following response. The concept is that if one receives a stimulus with a frequency in the range of brainwaves, the predominant brainwave frequency is said to be likely to move towards the frequency of the stimulus process called entrainment binaural beats that have been credibly documented to entrain brainwave rhythms, according to the frequency following response, at various sites in the brain.

What are binaural beats?

Binaural brain or brainwave produces a phenomenon resulting in low frequency pulsations in the loudness of a perceived sound when two tones at slightly different frequencies are presented separately, one to each of a subject’s ears, using computer stereo or headphone, the brain is focusing on the world outside itself, or dealing with concrete, specific problems.

Electromagnetic signals from cell phones can change your brainwaves and behavior, e.g. Alpha waves fluctuate at a rate of 8 (eight) to 12 (twelve) cycles per second (Hertz). These brainwaves reflect a person’s state of arousal and attention.

Alpha waves are generally regarded as an indicator of reduced mental effort, or mind wandering.

However this conventional view is perhaps an oversimplification. The Alpha wave is really regulating the shift of attention between external and internal inputs. Alpha waves increase in power when a person shifts his or her consciousness of the external world to internal thoughts; they also are the key brainwave signatures of sleep. When a person talks, their beta brainwave range naturally increases. To becoming more social, an increase in beta brainwaves may be the ticket. In most people, an increase in beta activity boosts conversational energy and ability to keep conversation going. I have had personal experiences in the high beta brainwave range and you are more social period or skyrocket your enthusiasm and motivation to a whole exciting level, and permanently stop procrastination.

Some companies will work on to creating new forms of measurement and metrics from a neuro-scientific perspective in order to be able to exert any control over viewers’ brains and applying brainwave research to advertising, programming and messaging to know what specific components of the ads people pay attention and what makes the ads effective.

Brainwave type

Delta 0.1 – 3 Hz deep sleep, lucid dreaming, increased immune functions, hypnosis Theta 3 – 8 Hz deep relaxation, meditation, increased memory, focus, creativity, lucid dreaming, hypnagogic state Alpha 8 – 12 Hz light relaxation, “super learning”, positive thinking Low Beta 12 – 15 Hz relaxed focus, improved attentive abilities Midrange Beta 15 – 18 Hz increase mental ability, focus, alertness, IQ High Beta above 18 Hz fully awake, normal state of alertness, stress and anxiety Gamma 40 Hz associated with information-rich task processing and high-level information processing.

Source by Alex Filippi